INNOVATE [ IA / UX & UI / Visual Identity ]

I work at the intersection of fashion, visual culture, and digital innovation. With a background in luxury and creative direction, I develop visual identities and digital experiences inspired by contemporary fashion, from luxury maisons to experimental and streetwear cultures.

My practice combines art direction, UX/UI, image-making, AI tools, and visual research — using moodboards, photography, interfaces, and emerging technologies to create immersive brand universes and new forms of storytelling.

Having collaborated with brands such as Christian Dior Couture and Chanel, I’m particularly interested in how technology, aesthetics, and more conscious approaches to fashion can reshape the way we create and experience images.