Digital UX/UI

Digital has become my core professional expertise. As an art director specialized in fashion and luxury, I have worked both in-house and as a consultant, combining high aesthetic standards with functional performance.

My experience includes collaborations with major luxury houses such as Christian Dior Couture and Chanel, as well as with startups focused on accessories and leather goods. This dual background allows me to navigate both the culture of established maisons and the product-driven logic of entrepreneurial environments.

My strength lies in translating luxury brand codes — visual excellence, attention to detail, brand coherence — into meaningful and efficient digital experiences. I combine art direction, UX/UI design, and project coordination to address marketing, technical, and business constraints while preserving the integrity of the brand identity.

Acting as a bridge between creative teams, IT, and business stakeholders, I balance aesthetic ambition with usability, technical feasibility, product seasonality, image rights considerations, and strict brand guidelines.
My approach is to craft digital experiences that embody luxury standards — where beauty, clarity, and performance coexist with precision.