Fashion & AI

As an art director with a background in digital graphic design, I explore fashion as a field where craftsmanship meets creative technology. Trained in textile design with a focus on pattern development, I build visual worlds where illustration – often watercolor-based – becomes texture, surface, and storytelling.

My work combines art direction, collection design, and visual production using generative AI tools. Through projects such as the jewelry collection Cinnamon, I create moodboards, define color trends, and develop cohesive visual identities — from the object itself to its photographic representation.

With a strong background in photography, I pay close attention to light, materiality, and staging. My approach bridges traditional techniques and emerging technologies, shaping a contemporary vision of fashion and textile creation at the intersection of pattern, image, and innovation.