Innovate

Innovation, for me, is less about constantly chasing what is new than about exploring what becomes possible when different ideas, technologies and practices meet.

Throughout my career, I have often found myself working at the intersection of emerging technologies and established creative practices — from early UX and UI methodologies to digital design, photography, visual arts, entrepreneurship and, more recently, generative AI and new forms of creative technology.

I am naturally drawn to emerging fields and unexplored territories. Not simply because they are new, but because they open up new ways of thinking, creating and solving problems. I enjoy understanding how a technology works, experimenting with it, and asking what else it could make possible.

At the same time, I don’t see innovation as a replacement for what came before. Traditional techniques, analogue processes, craftsmanship and digital technologies can coexist and enrich one another. An old technique can inspire a new process; a handmade texture can inform a digital identity; a new technology can reveal possibilities within an established practice.

This constant movement between disciplines, technologies and approaches has become an essential part of how I work.

I love experimenting with new creative technologies, particularly when they transform an abstract idea into something tangible.

Generative AI has become a fascinating extension of this exploration. Beyond its production speed, what interests me most is its ability to turn imagination into visual material — making it possible to explore ideas, aesthetics and directions that might otherwise remain difficult or time-consuming to test.

I use these tools across different creative fields: fashion concepts, jewellery, prints, packaging, photography, video, illustration, visual identities and more. Midjourney, Krea and Nano Banana are currently among my favourite companions for experimentation.

But the tools themselves are only part of the process. What interests me is what they make possible: rapid exploration, unexpected connections and new creative directions.

I am also interested in the technology behind these tools and in exploring how new AI systems can be designed and developed. For me, using technology creatively also means questioning how it works, how it can evolve, and how we can shape it to support new ways of thinking and making.

My approach to innovation extends beyond visual creation.

UX design has always been a way for me to explore the relationship between people, technology and the world around them. I was drawn to UX and UI at an early stage, when these methodologies were still emerging in France. Since then, I have continued to explore how new technologies, design methods and research can create more intuitive, meaningful and human experiences.

From digital products and e-commerce platforms to immersive experiences, public services and creative projects, I look at design as a way of connecting human needs with new possibilities.

This is also where my current research is taking me. I am currently pursuing further studies in ergonomics, with the intention of continuing towards cognitive ergonomics and cognitive sciences. My interests increasingly focus on creativity, the creative process, and the role creative practices can play in human-centred approaches and artistic therapeutic mediation.

This research is a natural continuation of my work rather than a departure from it. After years of designing experiences for people, I increasingly want to understand what happens beneath the surface: how we perceive, think, create, express ourselves and interact with one another.

At this stage of my career, I feel a growing need to go beyond applying existing methods and frameworks.

Books, research and established practices have provided me with an essential foundation. But they also increasingly lead me to new questions — questions for which I do not always find complete answers in what already exists.

This is what is pushing me towards research.

I want to investigate these questions through both academic research and practical experimentation: exploring creativity, the creative process, cognitive mechanisms and the potential of artistic practices as spaces for expression, connection and transformation.

My work with creative and artistic workshops, including artistic therapeutic mediation, is part of this exploration. It connects with my broader human-centred approach, where design, creativity, cognition and human experience are not separate disciplines but different ways of understanding and engaging with people.

Ultimately, I hope this research can contribute something beyond my own practice — adding new perspectives to existing knowledge and, perhaps, helping to open possibilities for those who come after us.

My exploration of innovation is also rooted in something much more fundamental: visual communication.

My background in art and design has given me a lasting fascination with forms, colours, typography, composition and the subtle visual signals that influence perception and create meaning.

I work across visual identities, logos, patterns, merchandising, spatial design and brand storytelling, creating visual systems that can evolve across different contexts and media.

Here again, I enjoy bringing different influences together — cultural references, emerging aesthetics, new technologies, traditional techniques and changing user behaviours — to create visual worlds that feel relevant while remaining distinctive.

For me, innovation is ultimately a mindset: staying curious, questioning established ways of doing things, experimenting across disciplines and looking for new connections between what already exists and what is yet to come.